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rOtring is a German technical writing and drawing instruments company based in Hamburg. The company was established in 1928 as Tintenkuli Handels GmbH. "Rot ring" directly translates to red ring - which is still placed around the barrel of their pens today. The company's name was changed to Rotring in the early 70s to match the trademark.
rOtring was born in 1928, in the era of the influential Bauhaus design school in Germany. Their modernist “Art into Industry” philosophy still inspires their unique approach to industrial design. rOtring designs tools to enable people to think and create whenever inspiration takes them, their creative tools are engineered with German precision ensuring premium performance.